#15 - Loss, Leverage & a Quiet Leap

Exactly two weeks since I last wrote to you — and somehow, it feels like I’ve lived a whole new life in that time.

In the last 14 days, I lost my grandfather to a sudden heart attack. A full-blown war broke out and ended between India and Pakistan. I ran my fastest half marathon. I said yes to an opportunity that could change the course of my next year. And I’ve been quietly building something behind the scenes that I can’t wait to share soon.

It’s been a lot. But let’s walk through it, one thing at a time.

Losing My Best Bud

My grandfather passed away on April 25.

It was a sudden heart attack with no warning. But if I’m being honest, I’ve taken the loss quite peacefully. Because he lived an extraordinary life.

He came from almost nothing and built everything. He travelled the world, loved his wife with all his heart, raised my dad with discipline and generosity, and lived each day with a full tank. He was the kind of person who gave 100% to anything he did — even if it was just making juice in the morning.

And I see him in myself. I inherited his optimism, his creativity, his obsession with building things, his smile, his love for cricket. I’ve realised more and more that I am him in so many ways.

I’m just grateful I got to grow up watching what a rich spirited life actually looks like. That’s the part I want to carry forward — the attention, the childlike energy, the deep joy in doing things with love.

Running Through It

A few days after the loss, I ran a half marathon with Aryan. He was running his first ever. This was my seventh.

I’d set myself a goal of doing it under two hours. And I clocked in at 1 hour 53 minutes at an average pace of 5 min 27 secs / Km — my fastest time so far.

I hadn’t trained like crazy. My routine was pretty simple — strength work twice a week, some mobility, and a few sprint sessions either outdoors or on the treadmill. What I did change was the intensity. Less volume, more focus. Good sleep. Clean food. I’d been taking creatine regularly, and I think all of it clicked on race day.

I kept picturing a Cheetah chasing a Gazelle

I felt locked in the entire time. Like I was chasing that number with tunnel vision. There’s something about pain and running long distances that brings out a very raw side of me

That race was personal, It gave me a massive sense of momentum which i needed.

Building in Silence

Over the last few weeks, I’ve been heads down building an offer I’ll be launching soon.

It’s the kind of deep, foundational work I love doing — writing the offer, refining the ideal client, thinking through the funnel, setting up the backend systems. Every little piece has to click. And I’ve been taking my time with it.

There have been plenty of moments where I’ve felt like an imposter. Like I’m making it up as I go. But there have also been moments where it all comes together, and suddenly everything makes sense.

I’ll share more on this once it’s ready.

The Scripting Process

After posting some behind-the-scenes stories about scripting content, a bunch of people reached out asking how I actually do it. So here it is — no gatekeeping.

It’s not rocket science. But it is a system.

• I journal every night — reflections from the day, plans for tomorrow

• I journal every weekend — review the past 7 days, recalibrate for the next (that’s when i usually write these newsletters)

• While journaling, I pay attention to recurring themes or lessons — that’s where the best content hides

• I pull out 5–6 core topics from these themes (e.g. long-term thinking, systems, mentors, story arcs, athletics)

• For each topic, I write a brain dump

• I then shape them into a script:

  • Hook — something specific, not clickbait. Wide total Addressable market (TAM)

  • Body — build on the story or insight

  • Outro — land the point cleanly

Once I’ve got the scripts ready, I:

• Batch record 6–7 voiceovers at once

• Pick background music that matches the tone

• Drop it all into Notion, and let my team handle editing/distribution

This system lets me spend just 2–3 hours a month on short-form content, take one review call per week, and keep bettering the quality and consistency through great feedback loops.

Over time, I’ve stopped looking at myself as a “content creator.”

I treat it like running a personal media company.

That mindset shift changes everything.

And if there’s one rule I stick to: don’t fake it.

People feel it when you’re phoning it in and they sure as hell know when it’s written by a bot.

Big Moves

There’s one more update I’m excited about.

I’ve joined hands with someone I’ve looked up to for a long time — one of my mentors — and we’re now co-founders in a creative agency.

It’s a big decision, but also a very natural one. I didn’t have to overthink it.

More on that soon….

Closing Thoughts

It’s been a heavy, beautiful, and strangely aligned couple of weeks.

If you or your loved ones were affected by the events of last week — I hope you’re safe and recovering. A massive salute to our armed forces for protecting our peace.

Jai Hind 🇮🇳

More soon,

Moksh